In order to activate our connection with Music, Foot Locker sponsored the 2016 EMAs, giving the brand a platform on which to engage with our target audience. A pan-European social competition gave consumers the opportunity to win tickets to the event and a VIP shopping experience, while enabling the brand to spread the association with the biggest music awards in the industry.

The brand unlocked branding opportunities on the MTV live broadcast, OOH and on the MTV site. The sponsorship also gave Foot Locker the opportunity to activate the sponsorship in-store, report from the live event on owned social channels, and dress key performers in Foot Locker product.