FENTY LAUNCH ACTIVATION AT FOOT LOCKER EUROPE

The first of its kind, this event saw Foot Locker partner with Puma to bring Rihanna’s FENTY collection to 6 top European locations, creating a unique experience for shoppers to engage with the capsule collection.

The women’s areas were transformed for one day only, allowing consumers a very limited window of time to get access to the sought-after FENTY collection. With significant media investment driving pre-awareness, a blogger program, and updates from the 6 locations throughout launch day, Foot Locker demonstrated their relevance and leading market position to the target female consumer.