ZNE LAUNCH ACTIVATION FEATURING GARETH BALE

To celebrate the launch of the adidas ZNE apparel collection Foot Locker ambassador Gareth Bale joined fans and media at the Foot Locker flagship store in Madrid.

On the 7th of September 2016 Foot Locker with partners adidas took over the Preciados Flagship store in Madrid, transforming it into a 'Zero Negativity Energy' space to bring the concept behind the design of the apparel to life.

Gareth Bale was the face of this campaign and visited the store to celebrate, speak to selected press about the product launch, and meet local consumers who had taken part in a competition outside the store to win a meet and greet with the soccer superstar.

The event generated huge excitement in the local area, gained extensive press coverage, and fantastic engagement across Foot Locker and Gareth Bale's social channels, which drove high product sell-through rates.