The Hottest Month of the Year

Foot Locker Europe’s New Collection Launch, February 2015

10 films created for use on Foot Locker Europe’s social channels.

Celebrating the release of +100 new sneakers, ‘The Hottest Month of the Year’ campaign was specifically designed to live on social, and tapped into the world of GIFs and Memes in order to exaggerate consumers' emotions during the month of February.

While the campaign was supported with a pan-European media buy, organic fan engagement across all channels was the highest on record for Foot Locker Europe.